Bell Motorcycle Products and Accessories
History of Bell
The Bell Helmets brand was born in California during the 1950s, specifically in 1954, and was founded by Roy Richter with the goal of protecting both speed-loving motorcyclists and cyclists. They were pioneers in helmet safety and design, which made them stand out among other brands of the time.
In 1968, they were the first to introduce a full-face helmet for car racing, which brought them great success and renown, making them a notable brand. Their products stand out for their timeless design and the high level of protection and safety they offer, whether on the road, in the city, or on rough terrain.
In the cycling world, Bell offers classic helmets for MTB and BMX use and full-face helmets for downhill and freeride disciplines. All of them are equipped with the best safety technologies to provide maximum protection in the event of a fall, aiming to minimize injuries as much as possible.
Bell’s Best-Selling Products
Full-face helmets
Bell's full-face helmets have a unique and distinctive design that sets them apart from other brands. You can find helmets with a more aerodynamic design, optimal for road use, and others with a more all-terrain design, ideal for trail/adventure riding. They feature Ionic+™ padding for high breathability and comfort, and some also incorporate the MIPS® safety system for increased protection in the event of an impact.
Bell’s jet helmets all have one thing in common: a retro-vintage vibe. These urban helmets are ideal for short city commutes and stand out for their practicality and comfort. They cover the entire top, back, and sides of the head, leaving the face exposed and allowing you to feel the wind on your skin—providing a great sense of freedom—making them perfect for warm climates.
Bell offers a range of off-road helmets that provide great protection and high performance on rough terrain and in tough conditions. They feature an interior liner that ensures high levels of comfort as well as an advanced ventilation system that allows for excellent airflow and breathability, helping to prevent excessive sweating inside the helmet. They are notable for incorporating the MIPS® safety system and Spherical™ technology, which reduce the risk of brain injury in the event of a fall.
Bicycle helmets
Bell has a line of bike helmets, especially for MTB and BMX disciplines. The helmets for MTB and downhill are full-face helmets with visors that offer high impact resistance and excellent ventilation. They also offer some classic helmet models for more relaxed mountain rides. The helmets for BMX combine classic skate style with the latest technology to provide enhanced protection.
Riders Who Wear the Brand
Antoine Vidal
Antoine Vidal is a French mountain biker who competes in the downhill discipline and won his first gold medal in 2023 at the European Downhill Championship held in Les Menuires, France.
Andreas Kolb
Kolb is an Austrian athlete who competes in mountain biking in the downhill discipline. Throughout his career, he has won two gold medals at the European Downhill Championship in 2022 and 2024, and a silver medal at the Downhill World Championship in 2023.
Erice de Lovaina
Erice is a New Zealand mountain biker who competes in the downhill discipline and is the current UCI Junior Women’s Downhill World Champion (2023).
At a young age, she has participated in many professional competitions such as the UCI Enduro World Cup, the Junior Downhill World Cup, and the UCI Junior Downhill World Championship, among others, where she has achieved numerous podium finishes; 2 bronze medals, 5 silver medals, and 7 gold medals.
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