It is no coincidence that Bell is both the first name in speed and the first name in helmets. Born into the California racing and hot rodding scene in the 1950s, Bell's founder, Roy Richter, built an entire industry in anticipation of the unmet needs of those with a hunger for speed. People wanted to drive fast... he put together all the "go-fast" parts he could find at the world's first speed store. They wanted to race and he built them race cars. And when the need for speed began to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
Roy Richter spent his life eliminating the limits of what was possible and his boundless spirit has been Bell's guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years, almost every advancement in the list of "first" helmets was built to Bell standards. That drive to anticipate and improve continues, as much a part of Bell's ethos today as it was in Roy's day.
Whether racing cars, motorcycling or cycling, Bell is synonymous with confidence and ingenuity.
Bell exists to inspire and enable the next generation of boundary breakers. Bell doesn't just make helmets; it makes possibilities. Born in a garage. Driven by fat and will. Guided by the pure intention to encourage the world to live, ride, drive and prosper. Hand in hand with the world's best riders and cyclists, Bell continues to enable the world's best to be even better.
Customers are the most important thing to Bell. Bell seeks utility, keeping it authentic and sharing energy.
Bell was born to meet a specific set of needs. Bell's aesthetics are exceptionally appealing in their specially designed utility in the same way as a race car or fighter jet. Its products are designed with all aspects of their function in mind. Whether they are attractive in their ultimate aesthetics is secondary. Bell creates an essential safety product that is built to wear and delivers excellent performance.