The 100% brand has always been synonymous with American motocross and has been linked to many iconic moments that have built the roots and history of what is modern motocross.
The roots of the 100% brand go back to the early 1980s, when the popular logo adorned the factory racing gear of the biggest names in motocross. In the early 80's several 100% logos began to appear on factory bikes and riders such as Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey and Jeff Ward, among others. Some even wore the logo throughout their careers. David Bailey even used the logo when competing in Ironman.
Today, as brand awareness grows again on motocross, downhill and BMX tracks, 100% is inspiring a whole new generation of riders and begging for the original slogan: "How much are you willing to give?".
Regardless of whether it's a championship or day-to-day, if you don't give 100%, you'll regret it.
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